Communications in critical times
Nadine Bütow
Founder of CommsART
Communications Specialist
Moderator
Speaker
Communication Expertise
Nadine Bütow completed a degree in Media Business Administration following an apprenticeship in the hospitality industry. In 2005, she started her career at Brunswick Group, an international strategic consultancy for business critital communications where she established the office in Berlin. Since then, she held various consultant positions and served a broad spectrum of communications disciplines as well as numerous industries. Among them were TMT, Pharma & Health, Aviation & Space, Transport & Logistics as well as international clients from other industries.
During her time at Brunswick she specialised in Positioning, Crisis & Reputation Management, Digital & Online Communications as well as Leadership & Change Communications. She accompanied several M&As and, as a member of the international core digital team, was co-driving the firm's business development activities in the fields of digital and social media. As the regulatory pressure on companies increased, Public Affairs as a way of political communication played a significant role in her work, too.
Entrepreneurship
Early on Nadine Bütow was fascinated by the powers of renewables and innovations that emerged in the light of the nuclear phase-out and related ambitious environmental objectives of the German Federal Government. As a results, emobility and renewable energy have been a driving compulsion to become the co-founder of Easy Ride in 2014. The Berlin tech and emobility start-up was set to become the first free-floating electric scooter sharing service in Europe. The lack of a subsequent seed financing led to its abandonment. The passion for the topics has remained.
In 2015, she founded CommsART, a strategic communications network aiming at helping individuals and businesses to cope with the dramatic paradigm shift the digitalization brings to enterprises, the work life, communication pattern and leadership skills.
Public Engagement & Honorary Office
Nadine Bütow holds public lectures on communications, crises, the digitalisation, digital transformation and leadership and related impacts on society, businesses and industries. She is also an organizational member of the Digital Media Women (#DMW) network supporting efforts to increase the visibility of women from the digital economy and to literally raise their share of voice on speaking platforms, stages and podiums. She supports the constitution and fosterage of cooperations, engages in political work and strategies as the network continuously grows.
She is the campaign leader of #30mit30 (30with30), a research project initiated by Digital Media Women where she and her Team are looking for companies in Germany with at least 30 percent of women in management positions at the first three management levels. They examine the corporate culture of those companies that have successfully established and developed genuine diversity strategies. The #DMW seek to tell their stories, to create role models and to demonstrate the societal and economic impact of mixed leadership teams.
Snapshot about me
