Commsart, Kommunikation

Privacy Policy

Nadine Bütow

(PR for Entrepreneurs  and CommsART)

 

This data protection declaration informs you about the type, scope and purpose of the processing of personal data (hereinafter referred to as "data") within the scope of the provision of our services as well as within our online offer and the websites, functions and contents connected with it as well as external online presences, such as our social media profiles (hereinafter jointly referred to as "online offer"). With regard to the terms used, such as "processing" or "controller", we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).

 

Responsible

Nadine Bütow 
Witzlebenstraße 7
14057 Berlin

E-Mail: nadine.buetow@commsart.com

Types of data processed

  • Inventory data (e.g., personal master data, names or addresses).

  • Contact details (e.g., email, phone numbers).

  • Content data (e.g., text input, photographs, videos).

  • Usage data (e.g., websites visited, interest in content, access times).

  • Meta/communication data (e.g., device information, IP addresses).

Categories of persons concerned

Visitors and users of the online offer (hereinafter we also refer to the data subjects collectively as "users").

Purpose of the processing

  • Provision of the online offer, its functions and contents

  • Responding to contact requests and communicating with users

  • Security measures

  • Reach measurement/marketing

 

Terminology used

"Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

"Processing" means any operation or set of operations which is performed upon personal data, whether or not by automatic means. The term is broad and covers virtually any handling of data.

"pseudonymisation" means the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures which ensure that the personal data are not attributed to an identified or identifiable natural person.

"profiling" means any automated processing of personal data which consists in using such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects relating to that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or change of location.

Controller" means the natural or legal person, public authority, agency or other body which alone or jointly with others determines the purposes and means of the processing of personal data.

"processor" means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

 

Relevant legal bases

In accordance with Art. 13 DSGVO, we inform you of the legal basis for our data processing. For users from the area of application of the Basic Data Protection Regulation (DSGVO), i.e. the EU and the EEC, the following applies, unless the legal basis is stated in the data protection declaration:
The legal basis for obtaining consent is Art. 6 para. 1 lit. a and Art. 7 DSGVO; 
The legal basis for processing for the fulfilment of our services and implementation of contractual measures as well as answering enquiries is Art. The legal basis for processing for the fulfilment of our legal obligations is Art. 6 para. 1 lit. c DSGVO; In the  event that vital interests of the data subject or another natural person make the processing of personal data necessary, Art. 6 para. 1 lit. d DSGVO serves as the legal basis.


The legal basis for the processing necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller is Article 6(1)(e) of the GDPR. 
The legal basis for processing to protect our legitimate interests is Art. 6 (1) lit. f DSGVO. 
The processing of data for purposes other than those for which they were collected is determined by the requirements of Art. 6 (4) DSGVO.


The processing of special categories of data (in accordance with Art. 9 (1) of the GDPR) is determined in accordance with the requirements of Art. 9 (2) of the GDPR.

 

Security measures

We take appropriate technical and organisational measures to ensure a level of security appropriate to the risk, in accordance with the law and taking into account the state of the art, the cost of implementation and the nature, scope, context and purposes of the processing, as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons.

The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as the access, input, transfer, assurance of availability and separation of the data. We also have procedures in place to ensure the exercise of data subjects' rights, deletion of data and response to data compromise. Furthermore, we already take the protection of personal data into account in the development and selection of hardware, software and procedures, in accordance with the principle of data protection through technology design and through data protection-friendly default settings.

Cooperation with processors, joint controllers and third parties

If, in the course of our processing, we disclose data to other persons and companies (order processors, jointly responsible persons or third parties), transfer it to them or otherwise grant them access to the data, this will only be done on the basis of legal permission (e.g. if a transfer of the data to third parties, such as to payment service providers, is necessary for the performance of the contract), users have consented, a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).

 

If we disclose or transfer data to other companies in our group of companies or otherwise grant them access, this is done in particular for administrative purposes as a legitimate interest and, in addition, on a basis that complies with the legal requirements.

Transfers to third countries

If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA) or the Swiss Confederation) or do so in the context of using third-party services or disclosing, or transferring, data to other persons or companies, this will only be done if it is done in order to fulfil our (pre-)contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to express consent or contractually required transfer, we only process or have data processed in third countries with a recognised level of data protection, which includes US processors certified under the "Privacy Shield" or on the basis of special guarantees, such as contractual obligation through so-called standard protection clauses of the EU Commission, the existence of certifications or binding internal data protection regulations (Art. 44 to 49 DSGVO, information page of the EU Commission).

Rights of the data subjects

Right of access: You have the right to request confirmation as to whether data in question is being processed and to be informed about this data and to receive further information and a copy of the data in accordance with the legal requirements.

Right to rectification: In accordance with the legal requirements, you have the right to request that the data concerning you be completed or that the incorrect data concerning you be rectified.

Right to erasure and restriction of processing: You have the right, in accordance with the law, to demand that the data in question be erased immediately or, alternatively, to demand restriction of the processing of the data in accordance with the law.

Right to data portability: You have the right to receive data relating to you that you have provided to us in a structured, common and machine-readable format in accordance with the legal requirements or to request that it be transferred to another controller.

Complaint to the supervisory authority: You also have the right to file a complaint with the competent supervisory authority in accordance with the legal requirements.

Right of withdrawal

You have the right to revoke any consent you have given with effect for the future.

Right of objection

Right to object: You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out on the basis of Article 6(1)(e) or (f) DSGVO; this also applies to profiling based on these provisions. If the personal data concerning you are processed for the purpose of direct marketing, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing; this also applies to profiling insofar as it is related to such direct marketing.

 

Cookies and right to object to direct advertising

Cookies" are small files that are stored on users' computers. Different information can be stored within the cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after his or her visit to an online offer. Temporary cookies, or "session cookies" or "transient cookies", are cookies that are deleted after a user leaves an online offer and closes his or her browser. In such a cookie, for example, the contents of a shopping basket in an online shop or a login status can be stored. Cookies that remain stored even after the browser is closed are referred to as "permanent" or "persistent". For example, the login status can be stored if users visit them after several days. Likewise, the interests of users can be stored in such a cookie, which is used for range measurement or marketing purposes. Third-party cookies" are cookies that are offered by providers other than the responsible party that operates the online offer (otherwise, if they are only its cookies, they are referred to as "first-party cookies").

 

We may use temporary and permanent cookies and will explain this in our privacy policy.

If we ask users to consent to the use of cookies (e.g. in the context of a cookie consent), the legal basis of this processing is Art. 6 para. 1 lit. a. DSGVO. Otherwise, the personal cookies of the users are processed in accordance with the following explanations within the scope of this data protection declaration on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. DSGVO) or insofar as the use of cookies is necessary for the provision of our contract-related services, pursuant to Art. 6 para. 1 lit. b. DSGVO, or if the use of cookies is necessary for the performance of a task in the public interest or in the exercise of official authority, pursuant to Art. 6 para. 1 lit. e. DSGVO.

 

If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer. A general objection to the use of cookies for online marketing purposes can be declared for a large number of services, especially in the case of tracking, via the US-American website http://www.aboutads.info/choices/oder or the EU website http://www.youronlinechoices.com/. Furthermore, the storage of cookies can be achieved by deactivating them in the browser settings. Please note that not all functions of this online offer can then be used.

Data deletion

The data processed by us will be deleted or restricted in its processing in accordance with the legal requirements. Unless expressly stated within the scope of this data protection declaration, the data stored by us will be deleted as soon as it is no longer required for its intended purpose and the deletion does not conflict with any statutory retention obligations.

If the data is not deleted because it is required for other and legally permissible purposes, its processing is restricted. I.e. the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for reasons of commercial or tax law.

 

Changes and updates to the privacy policy

We ask you to regularly inform yourself about the content of our data protection declaration. We adapt the data protection declaration as soon as the changes to the data processing carried out by us make this necessary. We will inform you as soon as the changes require an act of cooperation on your part (e.g. consent) or other individual notification.

 

Business related processing

In addition we process

  • Contract data (e.g., subject matter of the contract, term, customer category).

  • Payment data (e.g., bank details, payment history) of our customers, interested parties and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.

Agency services

We process our clients' data within the scope of our contractual services, which include conceptual and strategic consulting, campaign planning, software and design development/consulting or maintenance, implementation of campaigns and processes/handling, server administration, data analysis/consulting services and training services.

In doing so, we process inventory data (e.g., customer master data, such as names or addresses), contact data (e.g., e-mail, telephone numbers), content data (e.g., text entries, photographs, videos), contract data (e.g., subject matter of the contract, term), payment data (e.g., bank details, payment history), usage and metadata (e.g., in the context of evaluating and measuring the success of marketing measures). As a matter of principle, we do not process special categories of personal data, unless these are components of commissioned processing. Data subjects include our customers, prospective customers as well as their customers, users, website visitors or employees as well as third parties. The purpose of the processing is the provision of contractual services, billing and our customer service. The legal basis for the processing results from Art. 6 para. 1 lit. b DSGVO (contractual services), Art. 6 para. 1 lit. f DSGVO (analysis, statistics, optimisation, security measures). We process data that is necessary for the justification and fulfilment of contractual services and point out the necessity of their disclosure. Disclosure to external parties only takes place if it is necessary in the context of an order. When processing the data provided to us within the scope of an order, we act in accordance with the instructions of the client as well as the legal requirements of a commissioned processing pursuant to Art. 28 DSGVO and do not process the data for any other purposes than those specified in the order.

We delete the data after the expiry of statutory warranty and comparable obligations. the necessity of retaining the data is reviewed every three years; in the case of statutory archiving obligations, deletion takes place after their expiry (6 years, in accordance with § 257 para. 1 HGB, 10 years, in accordance with § 147 para. 1 AO). In the case of data disclosed to us by the client within the scope of an order, we delete the data in accordance with the specifications of the order, in principle after the end of the order.

External payment service providers

We use external payment service providers through whose platforms users and we can make payment transactions. These payment service providers may include, in each case with a link to the privacy policy: 

Paypal (https://www.paypal.com/de/webapps/mpp/ua/privacy-full), Klarna (https://www.klarna.com/de/datenschutz/),

Skrill (https://www.skrill.com/de/fusszeile/datenschutzrichtlinie/), Giropay (https://www.giropay.de/rechtliches/datenschutz-agb/),

Visa (https://www.visa.de/datenschutz), 

Mastercard (https://www.mastercard.de/de-de/datenschutz.html), American Express (https://www.americanexpress.com/de/content/privacy-policy-statement.html),

Stripe (https://stripe.com/de/privacy).

In the context of the fulfilment of contracts, we use the payment service providers on the basis of Art. 6 para. 1 lit. b. DSGVO. Furthermore, we use external payment service providers on the basis of our legitimate interests pursuant to Art. 6 para. 1 lit. f. DSGVO in order to offer our users effective and secure payment options.

The data processed by the payment service providers include inventory data, such as the name and address, bank data, such as account numbers or credit card numbers, passwords, TANs and checksums, as well as the contract, totals and recipient-related information. The details are required to carry out the transactions. However, the data entered is only processed by the payment service providers and stored with them. I.e. we do not receive any account or credit card-related information, but only information with confirmation or negative information of the payment. Under certain circumstances, the data may be transmitted by the payment service providers to credit agencies. The purpose of this transmission is to check identity and creditworthiness. Please refer to the terms and conditions and data protection information of the payment service providers.

The terms and conditions and data protection notices of the respective payment service providers apply to the payment transactions and can be accessed within the respective websites or transaction applications. We also refer to these for further information and the assertion of revocation, information and other data subject rights.

Business analyses and market research

In order to run our business economically, to be able to recognise market trends, wishes of the contractual partners and users, we analyse the data we have on business transactions, contracts, enquiries, etc.. In doing so, we process inventory data, communication data, contract data, payment data, usage data, metadata on the basis of Art. 6 para. 1 lit. f. DSGVO, whereby the data subjects include contractual partners, interested parties, customers, visitors and users of our online offer.

The analyses are carried out for the purpose of business evaluations, marketing and market research. In doing so, we may take into account the profiles of registered users with information, e.g. on the services they have used. The analyses serve us to increase user-friendliness, to optimise our offer and to improve business management. The analyses serve us alone and are not disclosed externally, unless they are anonymous analyses with summarised values.

 

If these analyses or profiles are personal, they will be deleted or anonymised upon termination of the users, otherwise after two years from the conclusion of the contract. Otherwise, the macroeconomic analyses and general tendency determinations are created anonymously if possible.

 

Google Cloud Services

We use the cloud and cloud software services offered by Google (so-called software as a service, e.g. Google Suite) for the following purposes: document storage and management, calendar management, sending e-mails, spreadsheets and presentations, exchanging documents, content and information with specific recipients or publishing web pages, forms or other content and information, as well as chats and participation in audio and video conferences.

In this context, the personal data of the users are processed insofar as these become part of the documents and contents processed within the services described or are part of communication processes. This may include, for example, master data and contact data of users, data on transactions, contracts, other processes and their content. Google also processes usage data and metadata used by Google for security purposes and service optimisation.

In the course of using publicly available documents, web pages or other content, Google may store cookies on users' computers for the purposes of web analytics or to remember users' preferences.

We use the Google Cloud services on the basis of our legitimate interests pursuant to Art. 6 (1) lit. f DSGVO in efficient and secure administration and collaboration processes. Furthermore, the processing is carried out on the basis of an order processing agreement with Google (https://cloud.google.com/terms/data-processing-terms).

You can find further information in Google's data protection declaration (https://www.google.com/policies/privacy) and the security information for Google Cloud services (https://cloud.google.com/security/privacy/). You can object to the processing of your data in the Google Cloud in accordance with the legal requirements. In addition, the deletion of data within Google's cloud services is determined by the other processing processes in the context of which the data are processed (e.g. deletion of data no longer required for contractual purposes or storage of data required for taxation purposes).

 

The Google Cloud services are offered by Google Ireland Limited. Insofar as a transfer to the USA takes place, we refer to the certification of Google USA under the Privacy Shield (https://www.privacyshield.gov/participant?id=a2zt0000000000001L5AAI&status=Aktive) and standard protection clauses (https://cloud.google.com/terms/data-processing-terms).

Microsoft Cloud Services

We use the cloud and cloud software services offered by Microsoft (so-called Software as a Service, e.g. Microsoft Office) for the following purposes: document storage and management, calendar management, sending e-mails, spreadsheets and presentations, exchanging documents, content and information with specific recipients or publishing web pages, forms or other content and information, as well as chats and participation in audio and video conferences.

In this context, the personal data of the users are processed insofar as these become part of the documents and contents processed within the services described or are part of communication processes. This may include, for example, master data and contact data of users, data on transactions, contracts, other processes and their contents. Microsoft also processes usage data and metadata used by Microsoft for security purposes and service optimisation.

In the course of using publicly available documents, web pages or other content, Microsoft may store cookies on users' computers for purposes of web analytics or to remember users' preferences.

We use the Microsoft cloud services on the basis of our legitimate interests pursuant to Art. 6 (1) lit. f DSGVO in efficient and secure administration and collaboration processes. Furthermore, the processing is carried out on the basis of an order processing agreement with Microsoft.

You can find further information in the Microsoft data protection declaration (https://privacy.microsoft.com/de-de/privacystatement) and the security information for Microsoft cloud services (https://www.microsoft.com/de-de/trustcenter). You can object to the processing of your data in the Microsoft Cloud in accordance with the legal requirements. Furthermore, the deletion of data within Microsoft's cloud services is determined by the other processing processes in the context of which the data are processed (e.g. deletion of data no longer required for contractual purposes or storage of data required for taxation purposes).

The Microsoft Cloud Services are provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA. Insofar as processing of data takes place in the USA, we refer to Microsoft's certification under the Privacy Shield (https://www.privacyshield.gov/participant?id=a2zt0000000KzNaAAK&status=Active).

 

Dropbox

We use Dropbox, a cloud storage service, to store documents and other files with personal content (collectively referred to as "files") and may also share them with other persons in the context of so-called shares. In this context, the users' personal data are processed insofar as they are part of the files stored within Dropbox. This may include, for example, master data and contact data of users, data on processes, contracts, other processes and their contents. 


When users access the files as part of the sharing process, Dropbox also processes usage data and metadata (e.g. IP addresses, access times and details of the user's browser and operating system) for security purposes and to optimise the service. Dropbox may also store cookies on users' computers for web analytics purposes or to remember users' preferences.

We use Dropbox pursuant to Art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interests in efficient and secure administration and collaboration processes.

You can find further information in the Dropbox privacy policy (https://www.dropbox.com/privacy). You can object to the processing of your data in Dropbox in accordance with the legal requirements. Furthermore, the deletion of data within Dropbox is determined by the other processing procedures in the context of which the data is processed (e.g. deletion of data no longer required for contractual purposes or storage of data required for taxation purposes).

Dropbox is offered by Dropbox, Inc., 333 Brannan Street, San Francisco, California 94107, USA. Insofar as data is processed in the USA, we refer to the certification of Dropbox under the Privacy Shield (https://www.privacyshield.gov/participant?id=a2zt0000000GnCLAA0&status=Active).

Participation in affiliate partner programmes

Within our online offer, we use industry-standard tracking measures on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer) pursuant to Art. 6 (1) lit. f DSGVO, insofar as these are necessary for the operation of the affiliate system. In the following, we explain the technical background to users.

 

The services offered by our contractual partners may also be advertised and linked on other websites (so-called affiliate links or after-buy systems, if, for example, links or services of third parties are offered after a contract has been concluded). The operators of the respective websites receive a commission if users follow the affiliate links and subsequently take advantage of the offers.

 

In summary, it is necessary for our online offer that we can track whether users who are interested in affiliate links and/or the offers available from us subsequently take advantage of the offers at the instigation of the affiliate links or our online platform. For this purpose, the affiliate links and our offers are supplemented by certain values, which may be part of the link or otherwise set, e.g. in a cookie. The values include in particular the source website (referrer), time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, an online identifier of the user, as well as tracking-specific values such as e.g. advertising material ID, partner ID and categorisations.

 

The online user IDs we use are pseudonymous values. This means that the online identifiers themselves do not contain any personal data such as names or email addresses. They only help us to determine whether the same user who clicked on an affiliate link or became interested in an offer via our online offer has taken advantage of the offer, i.e. e.g. concluded a contract with the provider. However, the online ID is personal to the extent that the partner company and also we have the online ID together with other user data. Only in this way can the partner company inform us whether the user has taken up the offer and we can pay out the bonus, for example.

 

Digistore24 Affiliate Programme

We are participants in the affiliate programme of Digistore24 GmbH, St. -Godehard-Straße, 31139 Hildesheim, Germany, on the basis of our legitimate interests (i.e. interest in the economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO), we are participants in the affiliate programme of Digistore24 GmbH, St.-Godehard-Straße 32, 31139 Hildesheim, Germany, which is designed to provide a means for websites to earn advertising fees by placing advertisements and links to Digistore24 (so-called affiliate system). Digistore24 uses cookies to be able to trace the origin of the conclusion of the contract. Among other things, Digistore24 can recognise that you have clicked on the affiliate link on this website and subsequently concluded a contract with or via Digistore24.

For further information on the use of data by Digistore24 and objection options, please refer to the company's privacy policy: https://www.digistore24.com/page/privacy.

 

Registration function

Users can create a user account. As part of the registration process, the required mandatory information is provided to the users and processed on the basis of Art. 6 (1) lit. b DSGVO for the purpose of providing the user account. The processed data includes in particular the login information (name, password and an e-mail address). The data entered during registration is used for the purposes of using the user account and its purpose.

Users may be informed of information relevant to their user account, such as technical changes, by e-mail. If users have terminated their user account, their data relating to the user account will be deleted, subject to a legal obligation to retain data. It is the responsibility of the users to save their data before the end of the contract in the event of termination. We are entitled to irretrievably delete all user data stored during the term of the contract.

Within the scope of the use of our registration and login functions as well as the use of the user account, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests as well as those of the users in protection against misuse and other unauthorised use. As a matter of principle, this data is not passed on to third parties unless it is necessary for the pursuit of our claims or there is a legal obligation to do so pursuant to Art. 6 Para. 1 lit. c. DSGVO. The IP addresses are anonymised or deleted after 7 days at the latest.

 

Comments and contributions

When users leave comments or other contributions, their IP addresses may be stored for 7 days on the basis of our legitimate interests as defined in Art. 6 (1) lit. f. DSGVO are stored for 7 days. This is done for our security in case someone leaves unlawful content in comments and posts (insults, prohibited political propaganda, etc.). In this case, we ourselves can be prosecuted for the comment or post and are therefore interested in the identity of the author.

Furthermore, we reserve the right, on the basis of our legitimate interests pursuant to Art. 6 Para. 1 lit. f. DSGVO, to process the user's data for the purpose of spam detection.

On the same legal basis, in the case of surveys, we reserve the right to store the IP addresses of users for their duration and to use cookies in order to avoid multiple voting.

 

The personal information provided in the context of comments and contributions, any contact and website information as well as the content-related information will be permanently stored by us until the user objects.

 

Comment subscriptions

The follow-up comments can be subscribed to by users with their consent pursuant to Art. 6 para. 1 lit. a DSGVO. Users will receive a confirmation email to verify that they are the owner of the email address entered. Users can unsubscribe from ongoing comment subscriptions at any time. The confirmation email will include instructions on how to unsubscribe. For the purpose of proving users' consent, we store the time of subscription along with users' IP address and delete this information when users unsubscribe.

You can unsubscribe at any time, i.e. withdraw your consent. We may store unsubscribed email addresses for up to three years based on our legitimate interests before deleting them in order to be able to prove consent formerly given. The processing of this data is limited to the purpose of a possible defence against claims. An individual deletion request is possible at any time, provided that the former existence of consent is confirmed at the same time.

 

Akismet Anti-Spam Check

Our online offer uses the service "Akismet", which is offered by Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA. The use is based on our legitimate interests within the meaning of Art. 6 (1) f) DSGVO. With the help of this service, comments from real people are distinguished from spam comments. For this purpose, all comment details are sent to a server in the USA, where they are analysed and stored for four days for comparison purposes. If a comment has been classified as spam, the data is stored beyond this time. This information includes the name entered, the email address, the IP address, the comment content, the referrer, information on the browser used as well as the computer system and the time of the entry.

Further information on the collection and use of data by Akismet can be found in Automattic's privacy policy: https://automattic.com/privacy/.

 

Users are welcome to use pseudonyms or to refrain from entering their name or email address. You can prevent the transmission of data completely by not using our comment system. That would be a shame, but unfortunately we don't see any other alternatives that work just as effectively.

Retrieving profile pictures from Gravatar

We use the service Gravatar of Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA, within our online offer and especially in the blog.

Gravatar is a service where users can register and store profile pictures and their email addresses. If users leave posts or comments on other online presences (especially blogs) with the respective email address, their profile pictures can be displayed next to the posts or comments. For this purpose, the email address provided by the users is transmitted to Gravatar in encrypted form for the purpose of checking whether a profile is stored for it. This is the sole purpose of the transmission of the email address and it is not used for other purposes, but is deleted afterwards.

 

Gravatar is used on the basis of our legitimate interests within the meaning of Art. 6 (1) (f) of the German Data Protection Act (DSGVO), as we use Gravatar to offer post and comment authors the opportunity to personalise their posts with a profile picture.

By displaying the images, Gravatar obtains the IP address of the user, as this is necessary for communication between a browser and an online service. More information on the collection and use of data by Gravatar can be found in Automattic's privacy policy: https://automattic.com/privacy/.

 

If users do not want a user image linked to their Gravatar email address to appear in the comments, they should use an email address that is not on file with Gravatar to comment. We also point out that it is also possible to use an anonymous email address or no email address at all if users do not want their email address to be sent to Gravatar. Users can completely prevent the transmission of data by not using our commenting system.

Retrieving emojis and smilies

Within our WordPress blog, graphic emojis (or smilies), i.e. small graphic files that express feelings, are used that are obtained from external servers. The providers of the servers collect the IP addresses of the users. This is necessary so that the emoji files can be transmitted to the users' browsers. The Emojie service is provided by Automattic Inc, 60 29th Street #343, San Francisco, CA 94110, USA. Automattic's privacy policy: https://automattic.com/privacy/. The server domains used are s.w.org and twemoji.maxcdn.com, which, as far as we know, are so-called content delivery networks, i.e. servers that only serve to transmit the files quickly and securely, and the users' personal data is deleted after transmission.

The use of emojis is based on our legitimate interests, i.e. interest in an attractive design of our online offer according to Art. 6 para. 1 lit. f. DSGVO.

 

Contact

When contacting us (e.g. via contact form, email, telephone or social media), the user's details will be used to process the contact request and handle it in accordance with Art. 6 Para. 1 lit. b. (in the context of contractual/pre-contractual relations), Art. 6 para. 1 lit. f. (other enquiries) DSGVO. The user's details may be stored in a customer relationship management system ("CRM system") or comparable enquiry organisation.

We delete the requests if they are no longer necessary. We review the necessity every two years; furthermore, the legal archiving obligations apply.

 

Communication via WhatsApp Messenger

We use the WhatsApp messenger for communication purposes and ask you to observe the following information on the functionality, encryption, risks of WhatsApp, use of metadata within the Facebook group of companies and your objection options.

 

You do not have to use WhatsApp and can contact us in alternative ways, e.g. via telephone or email. Please use the contact options provided to you or use the contact options provided on our website. WhatsApp 
(WhatsApp Inc. WhatsApp Legal 1601 Willow Road Menlo Park, California 94025, USA) is a US service, which means that the data you send via WhatsApp may first be transmitted to WhatsApp in the USA before being forwarded to us.

However, WhatsApp is certified under the Privacy Shield agreement and therefore assures to comply with European and Swiss data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000TSnwAAG&status=Active).


WhatsApp also assures that the communication content (i.e. the content of your message and attached images) is encrypted end-to-end. This means that the content of the messages cannot be viewed, not even by WhatsApp itself. You should always use an up-to-date version of WhatsApp to ensure the encryption of message content.

However, we would like to point out to our communication partners that WhatsApp cannot see the content, but can find out that and when communication partners communicate with us, as well as process technical information about the device used by the communication partners and, depending on the settings of their device, also location information (so-called metadata). With the exception of encrypted content, the communication partners' data may be transmitted within the Facebook group of companies, in particular for the purpose of optimising the respective services and for security purposes. Likewise, communication partners should assume, at least as long as they have not objected to this, that their data processed by WhatsApp can be used for marketing purposes or display of advertising tailored to users.

If we ask communication partners for consent before communicating with them via WhatsApp, the legal basis of our processing of their data is Art. 6 para. 1 lit. a. DSGVO. Otherwise, if we do not ask for consent and they contact us on their own initiative, for example, we use WhatsApp in relation to our contractual partners as well as in the context of initiating a contract as a contractual measure pursuant to Art. 6 para. 1 lit. b. DSGVO and in the case of other interested parties and communication partners on the basis of our legitimate interests in fast and efficient communication and meeting the needs of our communication partners in communication via messengers pursuant to Art. 6 para. 1 lit. f. DSGVO.

Further information on the purposes, types and scope of the processing of your data by WhatsApp, as well as the relevant rights and settings options for protecting your privacy, can be found in WhatsApp's privacy policy: https://www.whatsapp.com/legal.

You can object to communication with us via WhatsApp at any time. In the case of subscribing to messages (also known as "broadcasts") via WhatsApp, you can delete our corresponding phone number from their contacts as well as request us to remove your contact from our directory. In the case of ongoing individual enquiries or communications, you can also request us not to continue the communication via WhatsApp as well as delete the communication content.

In the case of communication via WhatsApp, we delete the WhatsApp messages as soon as we can assume that we have answered any information provided by the user, if no reference to a previous conversation is to be expected and the deletion does not conflict with any statutory retention

obligations. Furthermore, we would like to point out that we do not transmit the contact data provided to us to WhatsApp without your consent (e.g. by contacting you via WhatsApp).

Finally, we would like to point out that we reserve the right not to answer enquiries via WhatsApp for reasons of your security. This is the case if, for example, contractual internals require special confidentiality or an answer via the messenger does not meet the formal requirements. In such cases, we refer you to more adequate communication channels.

Communication via Facebook Messenger

We use the Facebook Messenger for communication purposes and ask you to observe the following information on the functionality, encryption, risks of the Facebook Messenger, use of metadata within the Facebook group of companies and your objection options. 
You do not have to use Facebook Messenger and can contact us in alternative ways, e.g. by phone or email. Please use the contact options provided to you or use the specified contact options on our website.

Facebook Messenger is offered by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, whereby the data entered and otherwise collected in the course of communication is processed in the USA by Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA.

However, Facebook is certified under the Privacy Shield agreement and therefore assures to comply with European and Swiss data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

 

Facebook also assures that the communication content (i.e. the content of your message and attached images) cannot be read and offers end-to-end encryption of the content. This means that the content of the messages is not viewable, not even by Facebook itself. However, end-to-end encryption requires activation, which you have to enable in your Messenger settings with the menu item "Secret conversations". You should always use a current version of Facebook Messenger to ensure the encryption of message content.

We would like to point out to our communication partners that even if encryption is activated, Facebook can find out that and when communication partners communicate with us, as well as process technical information about the device used by the communication partners and, depending on the settings of their device, also location information (so-called metadata). Except for the encrypted content, it is possible to transmit the data of the communication partners within the Facebook group of companies, in particular for the purpose of optimising the respective services and for security purposes. Likewise, communication partners should assume, at least as long as they have not objected to this, that their data processed by Facebook Messenger can be used for marketing purposes or display of advertising tailored to users.

If we ask communication partners for consent before communicating with them via Facebook Messenger, the legal basis of our processing of their data is Art. 6 para. 1 lit. a. DSGVO. Otherwise, if we do not ask for consent and they contact us on their own initiative, for example, we use WhatsApp in relation to our contractual partners as well as in the context of initiating a contract as a contractual measure pursuant to Art. 6 para. 1 lit. b. DSGVO and in the case of other interested parties and communication partners on the basis of our legitimate interests in fast and efficient communication and meeting the needs of our communication partners in communication via messengers pursuant to Art. 6 para. 1 lit. f. DSGVO.

Further information on the purposes, types and scope of the processing of your data by Facebook, as well as the relevant rights and settings options for protecting your privacy, can be found in Facebook's privacy policy: https://www.facebook.com/about/privacy.

You can object to communication with us via Facebook Messenger at any time and request us not to continue the communication via Facebook Messenger and to delete the communication content. We delete the Facebook messages as soon as we can assume that we have answered any information provided by the user, if no reference to a previous conversation is to be expected and the deletion does not conflict with any statutory retention obligations.

Finally, we would like to point out that, for reasons of your security, we reserve the right not to answer enquiries via Facebook Messenger. This is the case if, for example, internal contractual information requires special confidentiality or an answer via Messenger does not meet formal requirements. In such cases, we refer you to more adequate communication channels.

Newsletter

With the following information, we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedure and your rights of objection. By subscribing to our newsletter, you agree to receive it and to the procedures described.

Content of the newsletter: We send newsletters, e-mails and other electronic notifications with promotional information (hereinafter "newsletter") only with the consent of the recipients or a legal permission. If the contents of the Newsletter are specifically described in the course of registration, they are decisive for the consent of the user. Apart from that, our newsletters contain information about our services and us.

Double opt-in and logging: Registration for our newsletter takes place in a so-called double opt-in process. This means that after registration you will receive an e-mail in which you are asked to confirm your registration. This confirmation is necessary so that no one can register with other email addresses. The registrations for the newsletter are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes the storage of the registration and confirmation time as well as the IP address. Changes to your data stored with the dispatch service provider are also logged.

Registration data: To register for the newsletter, it is sufficient to enter your e-mail address. Optionally, we ask you to enter a name for the purpose of a personal address in the newsletter.

The newsletter is sent and its success is measured on the basis of the recipients' consent pursuant to Art. 6 para. 1 lit. a, Art. 7 DSGVO in conjunction with Section 7 para. 2 no. 3 UWG or, if consent is not required, on the basis of our legitimate interests in direct marketing pursuant to Art. 6 para. 1 lt. f. DSGVO. DSGVO in conjunction with. § 7 para. 3 UWG.

The logging of the registration process is based on our legitimate interests pursuant to Art. 6 (1) lit. f DSGVO. We are interested in the use of a user-friendly and secure newsletter system that serves our business interests as well as the expectations of the users and also allows us to prove consent.

Cancellation/revocation - You can cancel receipt of our newsletter at any time, i.e. revoke your consent. You will find a link to cancel the newsletter at the end of each newsletter. We may store unsubscribed email addresses for up to three years based on our legitimate interests before deleting them in order to be able to prove consent previously given. The processing of this data is limited to the purpose of a possible defence against claims. An individual deletion request is possible at any time, provided that the former existence of consent is confirmed at the same time.

Newsletter - ActiveCampaign

The newsletter is sent using the mailing service provider "ActiveCampaign", a newsletter mailing platform of the US provider ActiveCampaign, Inc, 1 N Dearborn, 5th Floor Chicago, Illinois 60602, USA. You can view the privacy policy of the mailing service provider here: https://www.activecampaign.com/privacy-policy/. ActiveCampaign is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with the European level of data protection (https://www.privacyshield.gov/participant?id=a2zt0000000GnH6AAK&status=Active). The shipping service provider is used on the basis of our legitimate interests pursuant to Art. 6 para. 1 lit. f. DSGVO and an order processing agreement pursuant to Art. 28 para. 3 p. 1 DSGVO.

 

The dispatch service provider may use the recipients' data in pseudonymous form, i.e. without assigning it to a user, to optimise or improve its own services, e.g. to technically optimise the dispatch and presentation of the newsletter or for statistical purposes. However, the dispatch service provider does not use the data of our newsletter recipients to write to them itself or to pass the data on to third parties.

Newsletter - Success measurement

The newsletters contain a so-called "web beacon", i.e. a pixel-sized file that is retrieved from our server when the newsletter is opened or, if we use a dispatch service provider, from their server. Within the scope of this retrieval, technical information, such as information on the browser and your system, as well as your IP address and the time of the retrieval are initially collected.

This information is used for the technical improvement of the services based on the technical data or the target groups and their reading behaviour based on their retrieval locations (which can be determined with the help of the IP address) or the access times. Statistical surveys also include determining whether newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our intention nor, if used, that of the dispatch service provider to observe individual users. The analyses serve us much more to recognise the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

A separate revocation of the performance measurement is unfortunately not possible, in which case the entire newsletter subscription must be cancelled.

 

Raffles and competitions

We process personal data of participants of sweepstakes and contests only in compliance with the relevant data protection provisions and only for the provision, implementation and execution of the sweepstakes and contests (6 para. 1 lit. b DSGVO).

Participants' data will only be transmitted to other bodies if this is necessary for the implementation of the prize draws and competitions (e.g. for the purpose of sending prizes) or if a participant has consented to the transmission.

If contributions from participants are published as part of the prize draws or competitions (e.g. as part of a vote or presentation of the prize draw or competition entries, or of the winners or reporting on the prize draw or competition), we would like to point out that the names of the participants may also be published in this context. Participants can object to this at any time

If the sweepstakes and contests take place within an online platform or within a social network (e.g. Facebook or Instagram, hereinafter referred to as "online platform"), the usage and data protection provisions of the respective platforms shall also apply. In these cases, we would like to point out that we are responsible for the information provided by the participants within the scope of the sweepstakes and competitions and that enquiries with regard to the sweepstakes and competitions should be addressed to us.

 

The participants' data will be deleted as soon as the competition or contest has ended and the data is no longer required to inform the winners or because queries about the competition are to be expected. As a general rule, participants' data will be deleted no later than 6 months after the end of the competition. Winners' data may be kept longer, e.g. in order to answer queries about the prizes or to fulfil the prize obligations; in this case, the retention period depends on the type of prize and is up to three years in the case of goods or services, for example, in order to be able to process warranty claims. Furthermore, the participants' data may be stored for a longer period, e.g. in the form of reporting on the prize draw in online and offline media.

If data was also collected for other purposes within the scope of the competition, its processing and the retention period is governed by the data protection information on this use (e.g., in the case of a registration for the newsletter within the scope of a competition).

Hosting and e-mail dispatch

The hosting services used by us serve to provide the following services: Infrastructure and platform services, computing capacity, storage space and database services, e-mail dispatch, security services and technical maintenance services, which we use for the purpose of operating this online offer.

In doing so, we or our hosting provider process inventory data, contact data, content data, contract data, usage data, meta data and communication data of customers, interested parties and visitors of this online offer on the basis of our legitimate interests in an efficient and secure provision of this online offer pursuant to Art. 6 (1) lit. f DSGVO in conjunction with Art. 28 DSGVO (conclusion of a contract processing agreement). Art. 28 DSGVO (conclusion of order processing agreement).

 

Collection of access data and log files

We, or rather our hosting provider, collect data on the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f. DSGVO, we collect data about each access to the server on which this service is located (so-called server log files). The access data includes the name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider.

Log file information is stored for security reasons (e.g. to clarify acts of abuse or fraud) for a maximum of 7 days and then deleted. Data whose further storage is required for evidentiary purposes is exempt from deletion until the respective incident has been finally clarified.

Google Tag Manager

Google Tag Manager is a solution with which we can manage so-called website tags via an interface (and thus, for example, integrate Google Analytics and other Google marketing services into our online offer). The tag manager itself (which implements the tags) does not process any personal data of the users. With regard to the processing of users' personal data, please refer to the following information on Google services. Usage guidelines: https://www.google.com/intl/de/tagmanager/use-policy.html.

 

Google Analytics

We use Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Google uses cookies. The information generated by the cookie about the use of the online offer by the users is usually transmitted to a Google server in the USA and stored there.

Google will use this information on our behalf for the purpose of evaluating your use of our website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. In doing so, pseudonymous user profiles of the users can be created from the processed data.

We only use Google Analytics with IP anonymisation activated. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

 

The IP address transmitted by the user's browser will not be merged with other data from Google. Users can prevent the storage of cookies by setting their browser software accordingly; users can also prevent the collection of the data generated by the cookie and related to their use of the online offer to Google as well as the processing of this data by Google by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.

If we ask users for consent (e.g. in the context of cookie consent), the legal basis of this processing is Art. 6 para. 1 lit. a. DSGVO. Otherwise, the users' personal data is processed on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) are processed.

Insofar as data is processed in the USA, we would like to point out that Google is certified under the Privacy Shield Agreement and thereby assures that it complies with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

For more information on Google's use of data, settings and opt-out options, please refer to Google's privacy policy (https://policies.google.com/privacy) and the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated).

The users' personal data is deleted or anonymised after 14 months.

 

Google Universal Analytics

We use Google Analytics in the form of "Universal Analytics". "Universal Analytics" refers to a Google Analytics procedure in which user analysis is carried out on the basis of a pseudonymous user ID and thus a pseudonymous profile of the user is created with information from the use of different devices (so-called "cross-device tracking").

 

Target group formation with Google Analytics

We use Google Analytics to display the ads placed within Google's advertising services and those of its partners only to users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that we transmit to Google (so-called "Remarketing Audiences" or "Google Analytics Audiences"). With the help of the Remarketing Audiences, we also want to ensure that our ads correspond to the potential interest of the users.

Google AdWords and conversion measurement

We use the online marketing method Google "AdWords" to place ads in the Google advertising network (e.g., in search results, in videos, on web pages, etc.) so that they are displayed to users who have a presumed interest in the ads. This allows us to better target ads for and within our online offering to present users only with ads that potentially match their interests. If, for example, a user is shown ads for products he or she has been interested in on other online offers, this is referred to as "remarketing". For these purposes, when our website and other websites on which the Google advertising network is active are called up, a code is executed directly by Google and so-called (re)marketing tags (invisible graphics or code, also known as "web beacons") are integrated into the website. With their help, an individual cookie, i.e. a small file, is stored on the user's device (comparable technologies can also be used instead of cookies). This file records which web pages the user has visited, which content the user is interested in and which offers the user has clicked on, as well as technical information on the browser and operating system, referring web pages, time of visit and other information on the use of the online offer.

Furthermore, we receive an individual "conversion cookie". The information obtained with the help of the cookie is used by Google to create conversion statistics for us. However, we only learn the anonymous total number of users who clicked on our ad and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.

User data is processed pseudonymously within the Google advertising network. This means that Google does not store and process the name or email address of the user, for example, but processes the relevant data on a cookie basis within pseudonymous user profiles. This means that from Google's perspective, the ads are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymisation. The information collected about users is transmitted to Google and stored on Google's servers in the USA.

If we ask users for consent (e.g. in the context of cookie consent), the legal basis of this processing is Art. 6 para. 1 lit. a. DSGVO. Otherwise, the users' personal data is processed on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) are processed.

Insofar as data is processed in the USA, we would like to point out that Google is certified under the Privacy Shield Agreement and thereby assures that it complies with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

For more information on Google's use of data, settings and opt-out options, please refer to Google's privacy policy (https://policies.google.com/technologies/ads) and the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated).

Appointment via "Orbnet

On this website, we use appointment booking via orbnet, a service of orbnet UG (haftungsbeschränkt), Meraner Straße 28, D-86165 Augsburg. We would like to point out that we, as the site operator, have no knowledge of the content of the transmitted data or of its processing and the duration of its storage by orbnet. The legal basis for this processing is our legitimate interest (pursuant to Art. 6 para. 1 lit. f DSGVO) in offering you a user-friendly, time-saving and progressive way of making appointments with us. We have concluded an order processing contract with orbnet in accordance with Art. 28 DSGVO.

Furthermore, we would like to point out that you are not obliged to use this service to make an appointment. If you do not wish to do so, please use another of the contact options offered to make an appointment.

For more information, please see orbnet's privacy policy at: https://www.orbnet.de/privacy/

Facebook Pixel, Custom Audiences and Facebook Conversion

Within our online offer, the so-called "Facebook pixel" of the social network Facebook, which is operated by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"), is used.

With the help of the Facebook pixel, it is possible for Facebook to determine the visitors to our online offer as a target group for the display of advertisements (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of the users and do not have a harassing effect. With the help of the Facebook pixel, we can also track the effectiveness of the Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion").

The processing of the data by Facebook takes place within the framework of Facebook's data usage policy. Accordingly, general information on the display of Facebook ads, in Facebook's data usage policy: https://www.facebook.com/policy. Specific information and details on the Facebook Pixel and how it works can be found in Facebook's help section: https://www.facebook.com/business/help/651294705016616.

If we ask users for consent (e.g. in the context of cookie consent), the legal basis of this processing is Art. 6 para. 1 lit. a. DSGVO. Otherwise, the users' personal data is processed on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) are processed.

Facebook is certified under the Privacy Shield agreement and thereby assures to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

You can object to the collection by the Facebook pixel and use of your data to display Facebook ads. To adjust which types of ads are displayed to you within Facebook, you can go to the page set up by Facebook and follow the instructions there on the settings for usage-based advertising: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.

You may further object to the use of cookies used for reach measurement and advertising purposes via the Network Advertising Initiative opt-out page (http://optout.networkadvertising.org/) and additionally the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).

 

Online presence in social media

We maintain online presences within social networks and platforms in order to be able to communicate with the customers, interested parties and users active there and to inform them about our services there.

We would like to point out that user data may be processed outside the European Union. This may result in risks for the users, because it could, for example, make it more difficult to enforce the rights of the users. With regard to US providers certified under the Privacy Shield, we point out that they thereby undertake to comply with the data protection standards of the EU.

Furthermore, user data is usually processed for market research and advertising purposes. For example, usage profiles can be created from the usage behaviour and resulting interests of the users. The usage profiles can in turn be used, for example, to place advertisements within and outside the platforms that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the users' computers, in which the usage behaviour and the interests of the users are stored. Furthermore, data may also be stored in the usage profiles irrespective of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).

The processing of users' personal data is based on our legitimate interests in effectively informing users and communicating with users pursuant to Art. 6 para. 1 lit. f. DSGVO. If the users are asked by the respective providers of the platforms for consent to the aforementioned data processing, the legal basis of the processing is Art. 6 para. 1 lit. a., Art. 7 DSGVO.

For a detailed description of the respective processing and the options to object (opt-out), we refer to the information of the providers linked below.

In the case of requests for information and the assertion of user rights, we would also like to point out that these can be asserted most effectively with the providers. Only the providers have access to the users' data and can take appropriate measures and provide information directly. If you still need help, you can contact us.

Facebook, -pages, -groups, (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) on the basis of an agreement on joint processing ofpersonal data - Privacy Policy: https://www.facebook.com/about/privacy/, specifically for pages: https://www.facebook.com/legal/terms/information_about_page_insights_data , Opt-Out: https://www.facebook.com/settings?tab=ads and http://www.youronlinechoices.com, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active.

Google/ YouTube (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland) - Datenschutzerklärung: https://policies.google.com/privacy, Opt-Out: https://adssettings.google.com/authenticated, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.

- Instagram (Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA) - Privacy Policy/ Opt-Out: http://instagram.com/about/legal/privacy/.

- Twitter (Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA) - Datenschutzerklärung: https://twitter.com/de/privacy, Opt-Out: https://twitter.com/personalization, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active.

- Pinterest (Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA) - Privacy Policy/ Opt-Out: https://about.pinterest.com/de/privacy-policy.

LinkedIn (LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Irland) - Datenschutzerklärung https://www.linkedin.com/legal/privacy-policy , Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active.

- Xing (XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany) - Privacy Policy/ Opt-Out: https://privacy.xing.com/de/datenschutzerklaerung.

- Wakalet (Wakelet Limited, 76 Quay Street, Manchester, M3 4PR, United Kingdom) - Privacy Policy/ Opt-Out: https://wakelet.com/privacy.html.

- Soundcloud (SoundCloud Limited, Rheinsberger Str. 76/77, 10115 Berlin, Germany) - Privacy Policy/ Opt-Out: https://soundcloud.com/pages/privacy.

Integration of third-party services and content

Within our online offer, we use content or service offers of third-party providers on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) content or service offers from third-party providers in order to integrate their content and services, such as videos or fonts (hereinafter uniformly referred to as "content").

This always assumes that the third-party providers of this content are aware of the IP address of the user, as without the IP address they would not be able to send the content to their browser. The IP address is therefore necessary for the display of this content. We endeavour to only use content whose respective providers only use the IP address to deliver the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offering, as well as being linked to such information from other sources.

Vimeo

We can embed the videos of the platform "Vimeo" of the provider Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA. Privacy policy: https://vimeo.com/privacy. We would like to point out that Vimeo may use Google Analytics and refer to the data protection declaration (https://policies.google.com/privacy) as well as opt-out options for Google Analytics (http://tools.google.com/dlpage/gaoptout?hl=de) or Google's settings for data use for marketing purposes (https://adssettings.google.com/).

 

Youtube

We integrate the videos of the platform "YouTube" of the provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

 

Google Fonts

We integrate the fonts ("Google Fonts") of the provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. According to Google, the user data is used solely for the purpose of displaying the fonts in the user's browser. The integration is based on our legitimate interests in a technically secure, maintenance-free and efficient use of fonts, their uniform display and consideration of possible licensing restrictions for their integration. Privacy policy: https://www.google.com/policies/privacy/.

Google Maps

We integrate the maps of the "Google Maps" service of the provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The data processed may include, in particular, IP addresses and location data of the users, which, however, are not collected without their consent (usually executed within the framework of the settings of their mobile devices). The data may be processed in the USA. Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

 

Use of Facebook Social Plugins

We use social plugins ("plugins") of the social network facebook.com, which is operated by Facebook Ireland Ltd. DSGVO) social plugins ("plugins") of the social network facebook.com, which is operated by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"). 


This may include, for example, content such as images, videos or texts and buttons with which users can share content of this online offer within Facebook. The list and appearance of Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/.

Facebook is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

When a user calls up a function of this online offer that contains such a plugin, his or her device establishes a direct connection with the Facebook servers. The content of the plugin is transmitted by Facebook directly to the user's device and integrated into the online offer by the latter. In the process, user profiles can be created from the processed data. We therefore have no influence on the scope of the data that Facebook collects with the help of this plugin and therefore inform users according to our level of knowledge.

By integrating the plugins, Facebook receives the information that a user has accessed the corresponding page of the online offer. If the user is logged in to Facebook, Facebook can assign the visit to his or her Facebook account. If users interact with the plugins, for example by clicking the Like button or posting a comment, the corresponding information is transmitted from their device directly to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will find out and store his or her IP address. According to Facebook, only an anonymised IP address is stored in Germany.

The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as the relevant rights and settings options for protecting the privacy of users, can be found in Facebook's privacy policy: https://www.facebook.com/about/privacy/.

If a user is a Facebook member and does not want Facebook to collect data about him/her via this online offer and link it to his/her membership data stored on Facebook, he/she must log out of Facebook and delete his/her cookies before using our online offer. Further settings and objections to the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US site http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.

Twitter

Within our online offer, functions and contents of the service Twitter, offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA, may be integrated. This may include, for example, content such as images, videos or texts and buttons with which users can share content of this online offer within Twitter. 


If the users are members of the Twitter platform, Twitter can assign the call-up of the above-mentioned content and functions to the user's profile there. Twitter is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active). Privacy policy: https://twitter.com/de/privacy, Opt-Out: https://twitter.com/personalization.

Instagram

Within our online offer, functions and contents of the service Instagram, offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA, may be integrated. This may include, for example, content such as images, videos or texts and buttons with which users can share content of this online offer within Instagram. If the users are members of the Instagram platform, Instagram can assign the call-up of the above-mentioned content and functions to the users' profiles there. Instagram privacy policy: http://instagram.com/about/legal/privacy/.

Pinterest

Within our online offer, functions and contents of the service Pinterest, offered by Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA, may be integrated. This may include, for example, content such as images, videos or texts and buttons with which users can share content of this online offer within Pinterest. If the users are members of the Pinterest platform, Pinterest can assign the call-up of the above-mentioned content and functions to the user's profile there. Pinterest privacy policy: https://about.pinterest.com/de/privacy-policy.

Xing

Within our online offer, functions and contents of the service Xing, offered by XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany, may be integrated. This may include, for example, content such as images, videos or texts and buttons with which users can share content of this online offering within Xing. If the users are members of the Xing platform, Xing can assign the call-up of the above-mentioned content and functions to the user's profile there. Xing privacy policy: https://privacy.xing.com/de/datenschutzerklaerung.

LinkedIn

Functions and content of the LinkedIn service, offered by LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland, may be integrated within our online offer. This may include, for example, content such as images, videos or texts and buttons with which users can share content of this online offer within LinkedIn. If the users are members of the LinkedIn platform, LinkedIn can assign the call-up of the above-mentioned content and functions to the user's profile there. Privacy policy of LinkedIn: https://www.linkedin.com/legal/privacy-policy.. LinkedIn is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active). Privacy policy: https://www.linkedin.com/legal/privacy-policy, Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

 

Created with Datenschutz-Generator.de by RA Dr. Thomas Schwenke