Communications is an integral part of corporate management and leadership. It orchestrates all measures and strategic decisions aimed at strengthening the reputation of a business, to the outside and inside.
Envision: your business is running fantastic. High revenues, a steadily growing happy client base, a profound reputation basis. And suddently it's there - the crisis. Crises can have various causes. They can be ignited by economic, political and societal issues, small and big. The majority of them, however, emerge from the inside due to human error. Not every crisis has a severe outcome. But neglecting the rules of crisis management can start a vicious circle and harm reputation.
"Digital Strategies & Leadership" gives answers to the most urging questions on the changing digital world of communications: how can companies be perceived as digital leaders - no matter if their business model is on- or offline based?